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hubspot.com vs vercel.com

Two design systems side by side, measured from the live sites — colour, type, shape, depth, components, states and responsive behaviour.

hubspot.com
hubspot.com· read 2026-08-09
vercel.com
vercel.com· read 2026-08-09

Worth knowing

  • Neither side has named colour roles, so both predate role-based extraction. Re-generating either one fills in the palette comparison.
  • Interaction states are missing on at least one side — that site's stylesheets were cross-origin and could not be read.

Ground and ink

Each side painted in its own measured canvas, ink, muted and primary roles.

hubspot.com

No colour roles measured on this side, so there is no ground to paint. The palette below is still real; re-extracting the site fills this in.

vercel.com

No colour roles measured on this side, so there is no ground to paint. The palette below is still real; re-extracting the site fills this in.

Palette

Named roles first, then every colour measured without one.

hubspot.com

No named roles measured.

19 more, no measured role

vercel.com

No named roles measured.

20 more, no measured role

Type scale

Set at the measured size, weight, tracking and leading. Brand typefaces are not loaded, so the metrics are real and the letterforms are not.

hubspot.com

h1

80px · 300 · shown smaller

h2

18px · 500

h3

16px · 500

button

16px · 400

label

16px · 300

body

14px · 300

span

12px · 500

vercel.com

h1

72px · 450 · shown smaller

h1

64px · 450 · shown smaller

h1

64px · 400 · shown smaller

h2

56px · 450 · shown smaller

h2

48px · 450 · shown smaller

h1

32px · 450

body

20px · 500

Corners

Drawn at the measured radii.

hubspot.com

16px

8px

4px

vercel.com

4px

6px

pill

pill

pill

Spacing

One shared scale across both sides, so the bars are directly comparable.

hubspot.com

4
8
12
16
20
24
28
32

vercel.com

4
8
12
16
20
24
32
40

Depth

Shadows cast on each side's own ground.

hubspot.com

sm

md

vercel.com

sm

md

lg

xl

Buttons

Rendered from the measured computed styles.

hubspot.com

default

vercel.com

default

The measured values behind the panels above.

hubspot.comvercel.com

At a glance

Corners — these differRoundedPill
Display size — these differ80px72px
Spacing base4px4px
Accent colours1010
Type families22
Components55

Full palette

Every colour each extraction kept, including the ones with no measured role.

All colours — these differ#124548#180BB1#CAEBFF#9F2800#FCC6B1#2F7579#425B76#15295A#1F1F1F#FFFFFF#000000#F8F5EE#FCFCFA#CFCCCB#B9CDBE#9B9897#FF4800#C93700#D9002B#0000#FFF0#7928CA#BD5200#0070F3#EB367F#50E3C2#008D7D#171717#EBEBEB#000000#FFFFFF#4D4D4D#FAFAFA#EDEDED#8F8F8F#FF9900#F59E0B#F5A623#EE0000
Semantic — these differError/Danger #FF4800Error/Danger #C93700Error/Danger #D9002BWarning #FF9900Warning #F59E0BWarning #F5A623Error/Danger #EE0000

Typography

Families — these differHubSpot Serif Page Header HumanHubSpot SansGeistSansGeist Mono
h1 — these differ80px · 300 · 95px · HubSpot Serif Page Header Human64px · 450 · 64px · GeistSans
h2 — these differ18px · 500 · 28px · HubSpot Sans56px · 450 · 56px · GeistSans
h3 — these differ16px · 500 · 28px · HubSpot Sans14px · 500 · 20px · GeistSans
button16px · 400 · 18.4px · HubSpot Sans—
label16px · 300 · 28px · HubSpot Sans—
link—16px · 400 · 24px · GeistSans
body — these differ14px · 300 · 22px · HubSpot Sans20px · 500 · 26px · GeistSans
h5—14px · 400 · 20px · GeistSans
code—13px · 400 · 20px · Geist Mono
span12px · 500 · 20px · HubSpot Sans—

Shape and rhythm

Radius — these differ4px8px16px4px6px9999px
Spacing — these differ4px8px12px16px20px24px28px32px40px64px180px4px8px12px16px20px24px32px40px48px72px96px120px
Border widths — these differ1px2px1px

Depth

Strategy——
Shadows — these differrgba(0, 0, 0, 0) 0px 0px 0px 1pxrgba(33, 51, 67, 0.12) 0px 2px 4px 0pxrgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.08) 0px 0px 0px 1px, rgba(0, 0, 0, 0.02) 0px 1px 1px 0px, rgba(0, 0, 0, 0.04) 0px 4px 8px 0px, rgb(250, 250, 250) 0px 0px 0px 1px, rgb(255, 255, 255) 0px 0px 0px 1pxrgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(235, 235, 235) 0px 0px 0px 1pxrgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(255, 255, 255) 0px 0px 0px 2px, rgb(0, 114, 245) 0px 0px 0px 4pxrgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.04) 0px 2px 2px 0px, rgba(0, 0, 0, 0.04) 0px 8px 16px -4px
Gradients——
Opacity — these differ0.500.110.010.300.500.800.530.900.420.10
Z-index — these differbase 1base 3dropdown 51dropdown 95dropdown 99sticky 100modal 9989modal 9999base 1base 2base 3base 4base 5base 6base 7base 8

Components

Sharedbuttoninputcardnavigationlinkbuttoninputcardnavigationlink
Only here——
Signature——

How this was measured

Differences here are ours, not the brands'.

Pages read—6
Extracted2026-08-092026-08-09
Stylesheets——
Roles unassigned——

Measured by DesignMD from the live sites. Compare two others. Generate a DESIGN.md for your own site.