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Anthropic

anthropic.com10 colorsTiempos

AI safety company behind Claude

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Design System Inspired by Anthropic

1. Visual Theme & Atmosphere

Anthropic's design is editorial and warm — a sand/terracotta palette on near-black creates a human, considered aesthetic unlike the cold blues typical of AI companies. The typographic system leans into serif display faces that evoke depth, research, and intellectual care.

Key Characteristics:

  • Warm sand-terracotta on near-black
  • Serif display typography signals thoughtfulness
  • Muted, intentional palette — never saturated or flashy
  • Generous margins and reading-optimised prose widths

2. Color Palette & Roles

Primary

  • Sand (#D4A574): Brand accent, headline tinting, subtle CTAs
  • Sand Dark (#B8895A): Hover states

Accent Colors

  • Terracotta (#C17A56): Secondary brand moments, callouts

Neutral Scale

  • Text Primary (#EBEBEB): Body and headings on dark
  • Text Secondary (#8B8B8B): Captions, metadata
  • Text Muted (#5A5A5A): Placeholders, disabled

Surface & Borders

  • Background (#1A1A1A): Dark page background
  • Surface (#2D2D2D): Cards, panels
  • Surface Light (#FAF8F5): Light mode sections
  • Border (#3A3A3A): Dark mode dividers

Semantic / Status

  • Success (#4ADE80): Successful API calls
  • Error (#F87171): API errors, failures
  • Warning (#FBBF24): Rate limit warnings
  • Info (#60A5FA): Informational notices

3. Typography Rules

Font Family

Display: Tiempos Headline (serif). Body: Inter, fallback: system-ui. Code: Berkeley Mono

Hierarchy

RoleFontSizeWeightLine HeightLetter SpacingNotes
DisplayTiempos56px5001.1-0.02emHero headlines
H1Tiempos40px5001.2-0.01emPage titles
H2Tiempos28px5001.30Section headings
H3Inter20px6001.40Sub-sections
BodyInter17px4001.750Research prose
CaptionInter14px4001.50Meta, tags
CodeBerkeley Mono14px4001.60Technical content

Principles

  • Serif display + sans body creates a research paper aesthetic
  • Body width never exceeds 700px — Anthropic prioritises reading comfort

4. Component Stylings

Buttons

  • Primary: bg transparent, border 1px solid #D4A574, text #D4A574, padding 10px 24px, radius 4px
  • Filled: bg #D4A574, text #1A1A1A, same padding
  • Ghost: bg transparent, text #EBEBEB, no border, hover text #D4A574

Cards & Containers

  • bg #2D2D2D, border 1px solid #3A3A3A, radius 8px, padding 24px
  • Research cards: serif headline, author + date metadata below

Inputs & Forms

  • bg #2D2D2D, border 1px solid #3A3A3A, radius 4px, padding 10px 16px, text #EBEBEB
  • Focus: border #D4A574

Navigation

  • Minimal top nav #1A1A1A, height 64px
  • Logo left, nav links right with generous spacing

5. Layout Principles

Spacing System

  • 8px — Tight element gaps
  • 16px — Component padding
  • 24px — Card padding
  • 32px — Section gaps
  • 48px — Content blocks
  • 64px — Page sections
  • 96px — Major page breaks

Grid & Container

  • Max width 1100px. Reading width max 700px. 12-column grid with 24px gutters.

Whitespace Philosophy

Anthropic uses generous whitespace as a signal of intellectual seriousness.

Border Radius Scale

  • None (0px): Horizontal rules, full-width sections
  • Sm (4px): Buttons, tags
  • Md (8px): Cards
  • Full (9999px): Avatars, topic chips

6. Depth & Elevation

LevelTreatmentUse
FlatnonePage, article surfaces
Raised0 1px 4px rgba(0,0,0,0.3)Research cards
Overlay0 8px 24px rgba(0,0,0,0.4)Modals

Anthropic uses minimal elevation — the design is intentionally flat.

7. Do's and Don'ts

Do

  • Use Tiempos for all display and research headlines
  • Keep sand/terracotta as accents — never flood backgrounds with it
  • Maintain generous line heights for all body copy

Don't

  • Don't use bright or saturated colors
  • Don't use rounded or playful UI elements — the aesthetic is serious
  • Don't compress body text below 700px width

8. Responsive Behavior

Breakpoints

NameWidthKey Changes
Mobile0–767pxSingle column, full-width cards
Tablet768–1023px2-column grid
Desktop1024px+Full layout with margins

Touch Targets

Minimum 44×44px. Navigation links have 48px tap zone.

Collapsing Strategy

Nav collapses to hamburger. Research grid goes single column. Body stays full width.

9. Agent Prompt Guide

Quick Color Reference

  • Brand Accent: Sand (#D4A574)
  • Background: Near-black (#1A1A1A)
  • Surface: Dark gray (#2D2D2D)
  • Text: #EBEBEB
  • Border: #3A3A3A
  • Display font: Tiempos (serif)

Iteration Guide

  1. Tiempos at weight 500 — never bold for display text
  2. Sand is an accent, not a background fill — use sparingly
  3. Body prose max 700px — enforce this constraint
  4. Buttons are outlined by default — filled only for primary CTA
  5. No gradients, no animations, no decorative shapes

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