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Design System Inspired by Anthropic
1. Visual Theme & Atmosphere
Anthropic's design is editorial and warm — a sand/terracotta palette on near-black creates a human, considered aesthetic unlike the cold blues typical of AI companies. The typographic system leans into serif display faces that evoke depth, research, and intellectual care.
Key Characteristics:
- Warm sand-terracotta on near-black
- Serif display typography signals thoughtfulness
- Muted, intentional palette — never saturated or flashy
- Generous margins and reading-optimised prose widths
2. Color Palette & Roles
Primary
- Sand (
#D4A574): Brand accent, headline tinting, subtle CTAs - Sand Dark (
#B8895A): Hover states
Accent Colors
- Terracotta (
#C17A56): Secondary brand moments, callouts
Neutral Scale
- Text Primary (
#EBEBEB): Body and headings on dark - Text Secondary (
#8B8B8B): Captions, metadata - Text Muted (
#5A5A5A): Placeholders, disabled
Surface & Borders
- Background (
#1A1A1A): Dark page background - Surface (
#2D2D2D): Cards, panels - Surface Light (
#FAF8F5): Light mode sections - Border (
#3A3A3A): Dark mode dividers
Semantic / Status
- Success (
#4ADE80): Successful API calls - Error (
#F87171): API errors, failures - Warning (
#FBBF24): Rate limit warnings - Info (
#60A5FA): Informational notices
3. Typography Rules
Font Family
Display: Tiempos Headline (serif). Body: Inter, fallback: system-ui. Code: Berkeley Mono
Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|---|---|---|---|---|---|---|
| Display | Tiempos | 56px | 500 | 1.1 | -0.02em | Hero headlines |
| H1 | Tiempos | 40px | 500 | 1.2 | -0.01em | Page titles |
| H2 | Tiempos | 28px | 500 | 1.3 | 0 | Section headings |
| H3 | Inter | 20px | 600 | 1.4 | 0 | Sub-sections |
| Body | Inter | 17px | 400 | 1.75 | 0 | Research prose |
| Caption | Inter | 14px | 400 | 1.5 | 0 | Meta, tags |
| Code | Berkeley Mono | 14px | 400 | 1.6 | 0 | Technical content |
Principles
- Serif display + sans body creates a research paper aesthetic
- Body width never exceeds 700px — Anthropic prioritises reading comfort
4. Component Stylings
Buttons
- Primary: bg
transparent, border1px solid #D4A574, text#D4A574, padding10px 24px, radius4px - Filled: bg
#D4A574, text#1A1A1A, same padding - Ghost: bg
transparent, text#EBEBEB, no border, hover text#D4A574
Cards & Containers
- bg
#2D2D2D, border1px solid #3A3A3A, radius8px, padding24px - Research cards: serif headline, author + date metadata below
Inputs & Forms
- bg
#2D2D2D, border1px solid #3A3A3A, radius4px, padding10px 16px, text#EBEBEB - Focus: border
#D4A574
Navigation
- Minimal top nav
#1A1A1A, height 64px - Logo left, nav links right with generous spacing
5. Layout Principles
Spacing System
- 8px — Tight element gaps
- 16px — Component padding
- 24px — Card padding
- 32px — Section gaps
- 48px — Content blocks
- 64px — Page sections
- 96px — Major page breaks
Grid & Container
- Max width 1100px. Reading width max 700px. 12-column grid with 24px gutters.
Whitespace Philosophy
Anthropic uses generous whitespace as a signal of intellectual seriousness.
Border Radius Scale
- None (0px): Horizontal rules, full-width sections
- Sm (4px): Buttons, tags
- Md (8px): Cards
- Full (9999px): Avatars, topic chips
6. Depth & Elevation
| Level | Treatment | Use |
|---|---|---|
| Flat | none | Page, article surfaces |
| Raised | 0 1px 4px rgba(0,0,0,0.3) | Research cards |
| Overlay | 0 8px 24px rgba(0,0,0,0.4) | Modals |
Anthropic uses minimal elevation — the design is intentionally flat.
7. Do's and Don'ts
Do
- Use Tiempos for all display and research headlines
- Keep sand/terracotta as accents — never flood backgrounds with it
- Maintain generous line heights for all body copy
Don't
- Don't use bright or saturated colors
- Don't use rounded or playful UI elements — the aesthetic is serious
- Don't compress body text below 700px width
8. Responsive Behavior
Breakpoints
| Name | Width | Key Changes |
|---|---|---|
| Mobile | 0–767px | Single column, full-width cards |
| Tablet | 768–1023px | 2-column grid |
| Desktop | 1024px+ | Full layout with margins |
Touch Targets
Minimum 44×44px. Navigation links have 48px tap zone.
Collapsing Strategy
Nav collapses to hamburger. Research grid goes single column. Body stays full width.
9. Agent Prompt Guide
Quick Color Reference
- Brand Accent: Sand (
#D4A574) - Background: Near-black (
#1A1A1A) - Surface: Dark gray (
#2D2D2D) - Text:
#EBEBEB - Border:
#3A3A3A - Display font: Tiempos (serif)
Iteration Guide
- Tiempos at weight 500 — never bold for display text
- Sand is an accent, not a background fill — use sparingly
- Body prose max 700px — enforce this constraint
- Buttons are outlined by default — filled only for primary CTA
- No gradients, no animations, no decorative shapes
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